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  <url>
    <loc>https://www.whitgux.com/work</loc>
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    <lastmod>2024-02-18</lastmod>
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  <url>
    <loc>https://www.whitgux.com/welcome</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582308218946-6O6TNPS50AZ7OXPO87K1/BR.png</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whitgux.com/about</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.whitgux.com/cognoa</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582313277429-CBPEASTBXF74OMKF64AV/Adult+Hand+1+-+iPhone+6s+%28%402x%29.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design - Safe sign up</image:title>
      <image:caption>The mobile sign up screen makes clear that though it’s an option to sign up through social media apps, user’s information will not be posted or sold to those networks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582315610605-4AXTEBQE76ICG2G2SXDW/Mobile+Expectations.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design - Lots of important information in a little space.</image:title>
      <image:caption>When a parent elects to learn more about the video upload process, they will be taken to a screen explaining security measures, what they can expect to receive, and when they can expect to receive it. If they elect to start the video evaluation, they will be prompted to turn their device 90 degrees to start the video recording and uploading process. I spent lots of time making sure the copy was written as clearly and concisely as possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582315122881-LD7WGSHP8LAW9CFXQ8SB/User+Flows.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582313623568-2V5EX6P5JQLXLYDTYGDI/image-asset.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design</image:title>
      <image:caption>..and a more personal quote from Cognoa’s board of advisors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582311559980-JN723TZRPUJP685SO3NL/Persona</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design</image:title>
      <image:caption>One persona that I made based on common feedback received during user research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582311751701-0FQYTEDS16GQ12ENEE9Y/Customer+Journey+Roadmap.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design</image:title>
      <image:caption>Customer Journey Roadmap for the persona above. I made multiple roadmaps based on different personas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582324562412-DM9JXRNIO9YXD4QF34EG/Cognoa+happy+families</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582314906730-2M78SFDSCM2RT6RF44L7/Cognoa+Question+Flow.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design - Setting expectations</image:title>
      <image:caption>In the post sign-in experience, I made sure to maintain clear, soothing language. I included a progress indicator at the top of the screen to let parents know how much more time and input would be needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582313548041-CQ1OAX1TKUMXUUKUAKDG/Cognoa+Doctor+1.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design - Animated modal</image:title>
      <image:caption>Shows both professional credentials…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582315215496-D9CC7BF57B0ANAD0VJ6E/post+questionnare</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design - Communicating difficult information.</image:title>
      <image:caption>When a parent scores a certain number of points due to signs indicating their child may be at risk for developmental delays, there is an internal trigger set off at the end of the questionnaire. This is not visible to the user. The prompt implores the parent to upload videos of their child so that a clinician can evaluate that video for signs of developmental delay. I made sure to apply a high level of care to this portion of the user experience to alleviate anxiety. I applied a soft color palette and created calls to action to learn more before proceeding with the video upload phase of the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582315887424-IBTX3D15IL4TX1K7WXII/Cognoa+Video+Prompts+2.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1583859080696-EVTFX0FXUMTFLGELJHFQ/Screen+Shot+2020-03-10+at+9.40.32+AM.png</image:loc>
      <image:title>Cognoa: Mobile App User Experience Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whitgux.com/crux</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582316823371-U7Z2BAWUBSRKWRZN85BJ/Color+Theory</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Brand Guidelines: new brand colors chosen based on what key stakeholders felt the brand should convey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582317348954-X6IRPP2WYIIJK8CUYUFW/Logos</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Brand Guidelines: downloadable logos in multiple formats</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582319902516-7MVM3F2KS1XBUFWA6NOV/Fonts</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Style Guide: Thumbnails of some of the font rules for weight, hierarchy, headline and body spacing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582320963225-X3K1HNTU3C31AK00MCDH/storybook.png</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Dropdown component from Storybook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582317083549-UR6RN1T6TQE3L636J89P/Crux+Colors</image:loc>
      <image:title>Crux</image:title>
      <image:caption>An inventory that includes all brand colors for with Hex codes for designers and names for developers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582317416742-AZ8PY284VZ0F99GPI4EL/Crux+Clear+Space</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Brand Guidelines: clear space rules for logo placement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582318688495-ADINTVUOI7ICZDX796CK/Do%27s+and+Don%27ts.png</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Brand Guidelines: Logo best practices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582320225656-B69JE2PTDFUEVCCNEI18/dropdown+sizes.png</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Dropdown component from the Style Guide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582319570572-VGB1XI0JQNOBYMT227T2/image-asset.png</image:loc>
      <image:title>Crux</image:title>
      <image:caption>Style Guide: Thumbnails of 9/150 pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582321231422-7OH84MV1I164DEH6JL7Q/Crux+View.png</image:loc>
      <image:title>Crux</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1582316472093-5C87HECSEFO3H862DJ5F/Crux+Personas.png</image:loc>
      <image:title>Crux</image:title>
      <image:caption>I created these personas to understand the various customers that would be using Crux’s suite of products before diving into the brand’s visual design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whitgux.com/aboutme</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1eeed8b5-7963-4cc5-8d8f-80997b74ad43/whit+grove+ux.png</image:loc>
      <image:title>About me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whitgux.com/fitbit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1708229287043-ZT4V6O2IACLPDWVYM4KC/fitbit+before.png</image:loc>
      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/1708229441092-Y9L0GWVFQTEWZVP6FXIZ/fitbit+after.png</image:loc>
      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/c8a2592c-89e4-4823-8fbf-a91ba54b8e0f/fitbit-help-wireframe+2.png</image:loc>
      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ab911aa36099bcacd4d44ae/af175fbc-3e47-4550-82e9-0cc0e33444da/fitbit-help-wireframe.png</image:loc>
      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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